Case Studies
Golden Hall (Athens)
The need
Providing a fine fragrance that reflects the aesthetic of Golden Hall’s areas. The new scent should match visitors’ criteria & preferences
The action
Applying Scent Marketing survey with questionnaires and exclusively designed scents to the visitors of the mall
The result
According to the results for the most preferable scent and also with our point of view, we provided the new fragrance through the ventilation system so it can be felt everywhere
Yes Hotels (Athens)
The need
Design an exclusive fine fragrance that reflects the hotels luxury as well as its modern aesthetic
The action
Collaboration with top perfumer in order to deliver a variety of unique scents based on hotels philosophy, colors and style
The result
Impressive acceptance of the new scent from visitors of the hotel: a charming combination of ethereal oils with spicy notes of scented wood that captivates the senses.
Athens International Airport ‘Eleftherios Venizelos’ (Athens)
The need
Highlighting airport’s essence and provide to visitors & travelers its extraordinary memorable experience
The action
Exclusively designed fragrance that matches both visitors multinational differentiation and reflect on a unique way the Mediterranean - Greek spirit and scent. The key- point was a fragrance that records this unique spirit to visitors subconscious
The result
Amazing campaign was held at airport’s several spots with promotional and memorable gifts. ‘Aegean Spirit’ as it is the fragrance of the AIA is spread through the ventilation system in all areas
Mosques in Istanbul & Ankara (Turkey)
The need
An exclusively designed fragrance that reflect mosque’s spiritual essence, comfort and cleanliness
The action
According to Islam religion scent marketing experts designed the traditional rose fragrance that is created from ancient years in spiritual spaces, events, houses, ceremonies and even in desserts in Turkey
The result
According to the needs of the mosques, a special rose fragrance was prepared which is also alcohol free as the rose flower is so important for the Muslims in Turkey
Ukraine & Russian Casinos (Europe)
The need
A resuscitative fragrance that matches on a unique way Ukraine & Russian casinos’ presence and rooms appeal
The action
Applying a well- organized scent marketing research based on visitors preferences.
The result
An especially formulated fragrance was created with notes of tobacco & cognac, reflecting casinos sense and elegance
Amsterdam’s World Cup 2010 (Netherlands)
The need
Captivating the festival’s celebration mood and spirit. A unique fragrance that connects football and stadium’s thrilling experience
The action
Collaborating with world’s top perfumers in order to design more than a fascinating scent which increases the excitement to gain the top
The result
Fresh-cut grass was the unusual, yet successful fragrance that was aromatizing the private stadium’s suites to feel inside the game
Vodafone (Greece&Turkey)
The need
Embracing brand’s awareness and transfer company’s vividness and youth to everyone through senses
The action
Designing a unique variety of fragrances that matches company’s philosophy and new statement. A scent marketing research was based on questionnaires, in order to analyze both the essence that the stores affect and link brand’s style to the appropriate scent
The result
Unexpected acceptance from both customer and market both in Greece and in Turkey. Massive influence on the brand’s effectiveness to visitors. The new two different scents in two different countries made a great statement for the company’s profile and point of view
Acropolis Museum (Athens)
The need
Provide aromatizing services to several areas of the museum, reflecting the monument’s importance and history
The action
In order to captivate museum’s unique sense, we inspired from Greek nature and its rare essential oils
The result
At the museum’s opening and since then the area is full covered from the unique scent, earning visitors great compliments and reflecting space aura
TAV Airports (Turkey)
The need
The creation of a special TAV fragrance it would add value to group’s main idea: Live, Smile & Fly...So whoever passes once from TAV, wherever this fragrance will be felt, it will be recognised that it is TAV significant experience
The action
Exclusively designed fragrance that matches visitors’ preferences and reflect airports’ modern design
The result
Total acceptance of a revitalizing and energetic scent that captivates travelling feelings. The scent was a charming combination of ethereal oils with spicy notes of scented wood that captivates the senses
